Discover Your Nature

West Kentucky Brewery Hop Celebrates National American Beer Day with Gamified Digital Pass Launch

West Kentucky Brewery Hop Celebrates National American Beer Day with Gamified Digital Pass Launch
The pass will further incentivize beer lovers while streamlining the trail experience

HENDERSON, Ky. (Oct. 27, 2023) – The West Kentucky Brewery Hop today announced the launch of its highly anticipated digital pass, revolutionizing the craft beer experience in the region. The launch, which coincides with National American Beer Day, will simplify the previously announced regional brew trail, providing an incentivized and gamified experience for beer lovers looking for brews and hops across the western Bluegrass. With the new digital pass, craft beer enthusiasts can embark on a journey across the region’s 13 celebrated craft breweries, which spans nine cities, all while earning exclusive rewards and prizes.

The digital pass will offer an engaging and interactive platform for craft beer aficionados to explore the rich brewing culture of the region. By downloading the digital pass and visiting each brewery included on the trail, users can unlock exclusive merchandise and the chance to win exciting prizes, all while savoring the finest brews that West Kentucky has to offer.

“We are incredibly excited to unveil the West Kentucky Brewery Hop’s digital pass, a concept that aims to connect beer enthusiasts with the vibrant communities throughout our region,” said Abby Dixon, Executive Director of the Henderson Tourist Commission. “The digital pass not only provides a fun way to navigate through the region’s top-notch breweries but also presents an opportunity for our patrons to collect rewards and create lasting memories.” Dixon leads the collaborative group of representatives from local tourism offices across the region who helped launch the trail.

Through this innovative digital platform, the West Kentucky Brewery Hop aims to foster a sense of community among craft beer lovers and bolster support for the region’s burgeoning craft brewery scene. By encouraging exploration of the communities that these breweries call home, the digital pass promises to cultivate an enduring appreciation for the artistry and craftsmanship that define West Kentucky.

Participating breweries include Blue Holler Brewery (Bowling Green), Dam Brewhaus (Benton), Dry Ground Brewing Co. (Paducah), Goodwood Owensboro, Henderson Brewing Co. (Henderson), Hop Hound Brew Pub (Murray), Hopkinsville Brewing Co. (Hopkinsville), Paducah Beer Werks (Paducah), The Brew Bridge (Owensboro), The Pub on Second (Owensboro), Tradewater Brewing Co. (Madisonville), White Squirrel Brewery (Bowling Green), and Yancey’s Gastropub and Brewery (Glasgow).

For more information and to download the West Kentucky Brewery Hop’s digital pass, visit

About the West Kentucky Brewery Hop

Launched in 2021, the West Kentucky Brewery Hop is a partnership among nine convention and visitors bureaus throughout the region and exists to promote and celebrate the craft beer culture in West Kentucky. With a focus on increasing tourism and an appreciation for the local breweries that add to our unique regional flavor, the partnership seeks to create an unforgettable experience for craft beer enthusiasts and support the growth of the region’s tourism industry.